The Now but Later Network!

LTE or Long Term Evolution, which refers to wireless carriers capacity to exceed current 3G or 3rd Generation speed is fledgling on one of the three popular networks within America; Sprint. Back in 2010, "The Now Network" introduced their first 4G (4th Generation) phone named the HTC EVO 4G during that summer. Fans wanting a boost on speed quickly dumped their old phones and went directly to Sprint for a more "reliable" and up to date fast service. Little did they know that much later when they would upgrade let's say their HTC Evo's in 2012 that LTE would be introduced but no LTE within markets such as New York, Los Angeles and Miami would be readily available to use.

Deployment of the "Now Network's" LTE service has been relatively slow and only markets according to http://www.sprint.com/landings/lte/index.html?ECID=vanity:4GLTE "Atlanta, Baltimore, Dallas/Fort Worth, Houston, Kansas City, San Antonio and Waco are already experiencing 4G LTE service and improved 3G coverage. Stay tuned - over 100 new markets are expected to launch in the coming months." How is anyone suppose to wait for the coming months when customers have the option to go to Verizon, AT&T and even T-Mobile which surprisingly is using a Wi-Max network to offer 4G service to consumers? The iPhone has not severely suffered since to many it is "the ultimate mobile device" and virtually can do no wrong, but for fairly new entrants to the flagship arena such as Samsung any limitation can severely impact the selling of the phone. Primarily that's what affected the sell of their new EVO 4G LTE (below) since the network had not been properly laid out.

From an e-marketing standpoint, Sprint's Samsung Galaxy SIII variant must be marketed differently to consumers so they can appreciate the quality of the phone and possibly make phones with marked LTE available to their 4G service. How can you call yourself "The Now Network" when there LTE has been laid out for others and not you? 

It's the reason why I'm switching to Verizon. Will you make the switch?

-Moses Feliz