Dedicated to open up the mind of consumers one feature and one marketing term at a time.
Thursday, December 13, 2012
Inside The Premium Suite
With the impending update that Verizon will bring to its Galaxy S III users tomorrow, many are already enjoying another great upgrade that follows the Jelly Bean update. The links below will explain how Premium Suite which are a new set of features to your Galaxy S III will make up for the Jelly Bean OS upgrade delay. As I have said before many consumers are usually unaware of these features and are talked to death by Apple consumers (WOM) on how their product is better. With the videos that follow, Samsung is trying to construct a community of "Smart" consumers and bringing back the smart-phone term finally into existence. Why do you say that you may ask? Well it seems that the capability of all smart-phones is to anticipate the needs of their users, but what if the user does not now what capabilities the mobile device is truly capable of? Making consumers aware of the features with the use of benefit segmentation to attract the niche market that is the "smart consumer" Samsung can built the community that has made Apple so popular amongst its customers.
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