We all know Google and we all know the different types of features that it is known for. Primarily one of its best functionality is its Maps application which seamlessly navigates the user to whichever destination they desire. Apple has tried to duplicate the greatness of such Maps, making their own version, but it completely when awry when many users upgraded their software to the newest version of iOS (Apple's Operating Code Name Software). Users began to experience a high level of discomfort when the new integrated Maps from Apple completely lost them and could not allow them to navigate as easily as Google Maps did.
You see, Apple after its war with Samsung tried to eradicate all apps Google from its gadgets (iPhone, iPad) and thought they were innovative enough to meet a higher degree of consumer needs; WRONG! Many of the users left Apple for Google and for the Samsung Galaxy S III this year due to this option. Gone are the days when people look at traditional "book maps" anymore we are a technologically advanced society and our demands need to be met properly.
Samsung can thank Apple for failing in this department as it figuratively pushed consumers into the arms of its nemesis. In an article by Bandwidth Blog Theunis Rasenburg states "I have no doubt that Apple can catch up, but that could take years. That’s years of iPhone users forced into using an inferior product because Apple wants to limit Google’s access to iOS as much as possible. Google’s CEO Eric Schmidt recently spoke in Japan, and basically said that Apple would have to beg Google to release a version of its app on iOS. He further added “we think it would have been better if they had kept our app. But what do I know?”
You see, Apple after its war with Samsung tried to eradicate all apps Google from its gadgets (iPhone, iPad) and thought they were innovative enough to meet a higher degree of consumer needs; WRONG! Many of the users left Apple for Google and for the Samsung Galaxy S III this year due to this option. Gone are the days when people look at traditional "book maps" anymore we are a technologically advanced society and our demands need to be met properly.
Samsung can thank Apple for failing in this department as it figuratively pushed consumers into the arms of its nemesis. In an article by Bandwidth Blog Theunis Rasenburg states "I have no doubt that Apple can catch up, but that could take years. That’s years of iPhone users forced into using an inferior product because Apple wants to limit Google’s access to iOS as much as possible. Google’s CEO Eric Schmidt recently spoke in Japan, and basically said that Apple would have to beg Google to release a version of its app on iOS. He further added “we think it would have been better if they had kept our app. But what do I know?”
However as of this week, Google Maps has return to Apple devices worldwide. Apple has figured that it just cannot compete in this department just yet, so it has begrudgingly accepted Google Maps back with unopened arms. Who knows how long this sort of partnership will last, Google is not one to be jerked around continuously Could be that Apple only welcomed Maps to carefully analyze its methods and possibly duplicate a much more seamless approach. Who knows? What do you think, do you see this partnership lasting?
-Moses Feliz
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