Wednesday, October 17, 2012

Is Smaller Better?



There are many consumers such as myself who love a resonating large display such as the Galaxy S III's 4.8 Super AMOLED (active-matrix organic light-emitting diode) which is a display technology for use in mobile devices and contemporary televisions. 

Others however disagree that size isn't everything and that there mobile device is just fine at a 4.0 screen such as Apple's iPhone 5's 4.0 inch Retina display which according to Wikipedia.org "is a brand name used by Apple for liquid crystal displays which they claim to have a high enough pixel density that the human eye is unable to notice pixelation at a typical viewing distance." 

If you're a consumer that is looking for an alternative to Apple's iPhone 5 and the brand new Samsung Galaxy S III your prayers have been answered. Samsung has plans to release a miniature version of the 4.8 inch mobile "megaphone" and reduce its size but not its power to 4.1 inches. The phone will have a significant competitive advantage in the marketplace because it will carry Google's 4.1 UI code name "Jelly Bean" which comes with a boat load of features including one in particular that can make Apple shudder which is Google Now. In previous posts we have mentioned this feature as Google's very own intelligent personal assistant; an answer to that of Siri on Apple's side.




But although some will flock to this phone and marvel at its smooth user interface, it poses a question if Samsung may be spreading itself to thin with their mobile product line, making harder for consumers to decide between various variants within their lineup. Devices such as the Galaxy Note, Galaxy S III are at risk of cannibalization (a reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer) too quickly compare to those of other mobile product lines like Apple who only market one particular device each 4th quarter. 

Furthermore with the advantage of "Google Now" within the Android 4.1 version most consumers might question if once their phone is considered a "relic" will it mean that they will constantly have to spend each year on new devices just to have a great operating software. You be the judge.

-Moses Feliz








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